The only reason I’m giving it up now is that Andy set a time limit on this one. Thirty years. So I’ve kept my part of the bargain and kept my mouth shut. But no more. The prank’s over. I want him back and he’s coming back.
Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. But it takes a witty foil to really show how dumb some of the tweets are. Luckily, Mike Monteiro is that foil.